Marketing programs are the specific tactics you choose – ideally to support implementing marketing strategies. A promotion, a mailer, a website, or a yellow page ad are examples of tactical programs. A particular tactical program makes sense to do if it supports your strategy and can produce an acceptable return on the money invested in the program (ROI); however, without a strategy in place you really don’t know if it’s the best way to achieve practice objectives.

Many dentists participate in marketing programs on an ad hoc basis – usually when a salesperson gets by the guardian at the front desk, or when the dentist is unprotected at a dental show. If that’s you, consider having a strategic marketing plan developed – doing so will save you both money and frustration when dealing with marketing options, and get you a better ROI on the marketing dollars you spend.

We do develop and implement the following types of marketing tactics:

• Website creation/content/hosting/SEO
• Search engine marketing
• Digital marketing
• Social media – site creation/management
• Logo design
• Direct mail

Contact us if you’re interested in any tactical help, but be forewarned – we will want to talk strategy with you first! Or learn more about our DWP Marketing StartPlan℠ to help provide a roadmap for your marketing programs.